FLEURE

CLIENT: FLEURE COMPANY

Logomark
Brand Identity
Packaging
FLEURE is a conceptual ideation project for a florist that reimagines the art of floristry through an experimental lens. Rooted in seasonality, emotion, and European elegance, and 
inspired by organic growth and fluid structures, the visual system features glossy, amorphous forms that evoke petals, ink, or ephemeral matter suspended in time. These motifs flow rhythmically across the seasons

















GRAPHIC DESIGNER

©RUIYING 2025