25’
Product
Publication
Branding
NIDEA•NLIGHT x RUIRUIDOTCOM Collab. Fish Tank (SOON)
7³(2x11): Unspoken Syntax
FLEURE
24’
Branding
Branding
Packaging
Illustration
Poster
Branding
BUSANA STUDIOS
NiALL COFFEE MERCH
OCEAN GARDEN SALMON
NiALL COFFEE
LITERATURE COLLECTION
IMPERFECT NATURE,
NATURAL SETTINGS
YIMU STUDIO
23’
Print
Poster
Typography
Print
Typography
Branding
Poster
SEASON TYPE CALENDAR
ACCA BETWEEN WAVES
LANGUAGE TOUR
(MAREN) ORACLE TYPE
AUTUMN SPRING MUSIC ALBUM COVER
WOVEN SCRIPT
BOOK TURNER
WAHH
22’
Branding
Branding
Publication
Print/ Craft
Print
Packaging
Graphics
Illustration
Poster
Poster
Branding
Branding
M-E-SFF
RMIT GRADUATE
FESTIVAL OF DESIGN
BETWEEN INTERSECTIONS:
BOX HILL
THIS IS ME, I AM HERE
{HETEROMORPHOSIS}
PETITE PAWS
FLOCK OFF
HAY FEVER SEASON
VOICE OF FORM
OBSOLETE VOICE
KOMOREBI
SYRE WINE BAR
21’
Campaign
Publication
Illustration
Poster
A PERSONAL NOTE 73
GRAPHIC DIMENSIONS
HANA AND I
MOVED
20’
Poster
Print
Print
MONEY BUBBLEGUM
TO KILL A MOCKING BIRD BOOK COVER
FROM HARRIET
Item
Collections
01.
02.
03.
04.
LOGO & ICONS
POSTER
ILLUSTRATION
OTHER
A SELF-INITIATED PROJECT
DESIGN: Ruiying Zeng
PHOTOGRAPHY: Henghui Sun, Jiayun Zheng
AD: Ruiying Zeng
Experimental Typography
Rooted in semiotics, design psychology, and cultural narratives, the work invites viewers to “read” through seeing and imagining. Symbols carry rhythm, emotion, and thought—offering a silent dialogue between structure and spontaneity, the familiar and the abstract.