7³(2x11): Unspoken Syntax

A SELF-INITIATED PROJECT

DESIGN: Ruiying Zeng
PHOTOGRAPHY: Henghui Sun, Jiayun Zheng
AD: Ruiying Zeng

Publication
Experimental Typography
“7³+2(11): Unspoken Syntax” is an experimental publication exploring the link between visual language and everyday perception. Originating from 365 daily drawings, the project transforms observation into an abstract alphabet, blurring 
the boundary between image and text. It reimagines design as a tool for intuitive reading and poetic expression.

Rooted in semiotics, design psychology, and cultural narratives, the work invites viewers to “read” through seeing and imagining. Symbols carry rhythm, emotion, and thought—offering a silent dialogue between structure and spontaneity, the familiar and the abstract.



















GRAPHIC DESIGNER

©RUIYING 2025