NAME

Ruiying (Candice) Zeng Graphic Designer

BASE
Naarm / Melbourne
Xiamen / China

ABOUT

Specialises in brand identity, packaging, and publication design; delivering thoughtful and impactful creative solutions that balance clarity with creativity.

Her practice explores the intersection of art, strategy, and human experience — translating abstract ideas into visual systems that engage and resonate. With a strong interest in interdisciplinary and cross-cultural narratives, her work investigates the integration of symbolic and semiotic contexts, using design as a lens to explore meaning and communication across diverse audiences. Each project reflects a commitment to conceptual depth, refined execution, and an ongoing dialogue between culture, form, and emotion.

19-25’

EXPERIENCE

ROLE

19-22’

EDUCATION

SCHOOL

2022 - 2025
2023 - 2023
2022 - 2022
2022 - 2022

2021 - 2021
2019 - Now

WEAVE, Melbourne
SANDWICH PRESS ©, Melbourne
Eg+, Melbourne
Clemenger BBDO, Melbourne (Rotation: Eg+, Redhanded, Porter Novelli)
Museums Victoria, Melbourne
Freelance

WORKED WITH...

ACCA, A Personal Note 73 | JNBY, Busana Studios, Excel Education, Fika, Gleetuki, Huaxia Bank, L’Oreal, Mr. Tanuki, NAB, NiALL Coffee, RMIT School of Design, Nanjing Museum, Xiaohongshu/ Red Note, YIMU Studio ...

Graphic Designer
Co-Founder & Designer
Freelance Graphic Designer
Creative Internship

Digital Graphic Internship
Graphic Designer

2019 - 2022

Bachelor of Communication
and Graphic Design, Graduated with Distinction

TOOLS

Adobe Software:
Illustrator, Photoshop, Indesign, AfterEffects

Figma, Glyphs, Blender

RMIT, School of Design

18-25’

RECOGNITION

AWARDED PROJECT

20-25’

FEATURE

2025

2024

2023

2022

2021

2020

2018

MDA (Macau Designer Association), Editorial Design, Shortlist Award
Inward “Daily Open” Design Competition, Selected Visual Graphic Designer & Work
Communication Arts Books Shortlist Award

INTL International Poster Competition, Third Round Selected Poster
Victorian Premier’s Design Award, SWP©
AGDA Distinction Award, Publication, SWP©
70th NY TDC, Typographic of Excellence
The Design Kids 23’ Emerging Designer
Tokyo TDC Awards Excellent Work

Award 360° Best 100 Awards Shortlist
Award 360° Graduate 100 Awards
Award 360° Graduate Selected Project
13th HiiiBrand Student Gold Award
13th HiiiBrand Student Merit Award
10 HiiiIllustration Award, Selected Award
NewOne Awards, Merit Award
New One Awards, Merit Award
GDC Award Student Brand Identity, Silver Award
GDC Awards Student Logo, Bronze Award
GDC Awards Student Experimental, Merit Award
AGDA Awards, Student Brand Identity, Distinction
AGDA Awards, Student Brand Identity Logo, Distinction
AGDA Awards, Student Print, Merit
AGDA Awards, Student Brand Identity, Finalist
AGDA Awards, Student Print, Finalist
BICEBé Biennial Poster Award
Communication Arts Shortlist
Communication Arts Shortlist
Communication Arts Shortlist
YoungOnes ADC Shortlist
YoungOnes ADC Shortlist
YoungOnes TDC Shortlist
YoungOnes TDC Shortlist
The Adobe Best Award Australia
ABDA Australian Book Design Award
AGDA Awards, Student Publication, Distinction
AGDA Awards, Student Design Crafts, Distinction
AGDA Awards, Student Brand Identity, Distinction
AGDA Awards, Student Packaging, Merit
AGDA Awards, Student Brand Identity, Merit
AGDA Awards, Student Publication, Merit
AGDA Awards, Student Print, Merit
9th HiiiIllustration Award Shortlist
JAGDA JISPA International Poster Award
JAGDA JISPA International Poster Award
ABDA Australian Book Design Award
JAGDA JISPA International Poster Award
JAGDA JISPA International Poster Award
Top Design VCAA Shortlist
ATLIER High Achieving Award
Speech Night Award, Carey Baptist Grammar

7³(2x11): Unspoken Syntax

7³(2x11): Unspoken Syntax

7³(2x11): Unspoken Syntax

Imperfect Nature,
Natural Settings

RMIT RISO Field Guide
RMIT RISO Field Guide
Season Type Calendar
Portfolio
Season Type Calendar

Season Type Calendar
M-E-SFF
Between Intersections: Box Hill
M-E-SFF
Petite Paws
Hay Fever Season
M-E-SFF
{HETEROMORPHOSIS}
M-E-SFF
M-E-SFF
{HETEROMORPHOSIS}
M-E-SFF
M-E-SFF

M-E-SFF
RMIT GFD 2022
RMIT GFD 2022
WAHH
Between Intersections: Box Hill
{HETEROMORPHOSIS}
M-E-SFF
Portfolio
M-E-SFF
RMIT GFD 2022
Between Intersections: Box Hill
Best publication Design
Between Intersections: Box Hill

Between Intersections: Box Hill
This is Me, I am Here
Petite Paws
Petite Paws
This is Me, I am Here
To Kill a Mockingbird
From Harriet
Hanna and I
Obsolete Voice
Voice of Form
To Kill a Mockingbird

Moved

Money Bubblegum

Portfolio
Portfolio
Portfolio

2025

2024

2023

2022

2021

2021

19-25”

2025

2024

2023

2022

2021

2020

Xiaohongshu, WTForm 4, Designer Interview
Xiaohongshu, InAward Selected Project

Nidea•Nlight Collaboration Fish Tank featured designer
Studio Trikken, Banana Book, Featured Collab Poster

The Design Kids, Project Feature
Tokyo TDC, Type Annual
13th HiiiBrand, Gold Winner Special Interview, M-E-SFF
70th NY TDC World’s Best Typography Annual
Cargo, Site in Use, Featured Website
360° Design, Designer Calendars Feature
AnotherGraphics, Feature, Season Type Calendar
The Design Kids Emerging Designer, Portfolio
StopDesigning, Feature, Season Type Calendar
Graphic.dept, Feature, Season Type Calendar
Award 360°, Feature, Season Type Calendar
Circle Zine, Feature, M-E-SFF
bountyhunters, Feature, Season Type Calendar

Design 360°, Best 100 Graduation Project Annual
Design by Women, Feature, M-E-SFF
Contemporary Type, Feature, Season Type Calendar
NewOne Award, Feature, M-E-SFF

Flock off, School’s out, Featured Work
RMIT Open Day Poster, Featured Work
Studio Visual Voice 2022 RMIT, Featured Work
YDS Young Designers Australia, Featured interview
JAGDA JISPA Poster Award, Annual

JAGDA JISPA Poster Award, Annual

JAGDA JISPA Poster Award, Annual

EXHIBITION & EVENT

Xiaohongshu, InAward Design Exhibition, Shanghai
‘Trust the Process’ Guest Speaker, Hopes Dreams Club
RedDot Design Museum, Contemporary Crafting: A Retelling
of Tradition, Xiamen
NGV Art Book Fair, 7³(2x11): Unspoken Syntax x SANDWICH PRESS ©, publication debut
GDC World Travelling Exhibition
13th HiiiBrand Awards Exhibition, HangZhou, China
70th NY TDC Winner World Travelling Exhibition
Tokyo TDC Exhibition, Ginza Graphic Gallery, Tokyo
Award 360° Best 100 Exhibition, HangZhou, China
GDC Awards 2023 Exhibition, ShenZhen, China
BICeBé Biennial Poster Award Exhibition, Bolivia

JAGDA JISPA, National Art Center, Tokyo
Metro Tunnel Wall, Street of Melbourne
Flock off, School’s out Exhibition, Melbourne
JAGDA JISPA, National Art Center, Tokyo
‘2020, but...’ Virtual Exhibition, HongKong
JAGDA JISPA, National Art Center, Tokyo

21-22’

OTHER

LANGUAGE

2022
2021

JPLT Japanese Proficiency Language Test

JPLT Japanese Proficiency Language Test

N2 Level
N3 Level

English
Mandarin
Japanese

PROJECT INQUIRIES
ruiruipractice@outlook.com

I acknowledge the Wurundjeri people both past and present of the Kulin Nations as the traditional owners of the land on which I live and work.

All copyrights by ©Ruiying 2025. All projects depicted on this website, unless otherwise stated, are the intellectual property of Ruiying Zeng.