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7³(2x11): Unspoken Syntax

DESIGN: Ruiying Zeng
PHOTOGRAPHY: Henghui Sun,Jiayun Zheng
AD: Ruiying Zeng
SCOPE:
Publication
Experimental Typography
7³+2(11): Unspoken Syntax is an experimental publication exploring the link between visual language and everyday perception. Originating from 365 daily drawings, the project transforms observation into an abstract alphabet, blurring the boundary between image and text. It reimagines design as a tool for intuitive reading and poetic expression.

Rooted in semiotics, design psychology, and cultural narratives, the work invites viewers to “read” through seeing and imagining. Symbols carry rhythm, emotion, and thought—offering a silent dialogue between structure and spontaneity, the familiar and the abstract.







©Ruiying Candice Zeng 2026